I've assessed hundreds - probably thousands - of small business websites over the past few years. Canonical URL issues seem to be a common problem for many of them, regardless of whether the site was built by a design firm or a do-it-yourself business owner. For those who aren't familiar with canonical URL issues, also referred to as url canonicalization (and sometimes "canonical home page issues" - which is technically incorrect as it does not just apply to the home page), put simply it is … [Read more...]
Duplicate Content – Did Google Do A 180?
A lot has been made of the recent post at Google's Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the "Duplicate Content Penalty", basically calls into question the idea that a site can be "penalized" for having significantly similar content to another site and places the blame on webmasters and SEOs for perpetuating "myth of duplicate content". … [Read more...]
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