About two months ago I built a new website for a wedding planner in Houston. This client also happens to be a friend of mine from high school. Knowing what I did for a living, she reached out for some help improving their website and building a more professional & consistent online brand. Of course, I was happy to help. When I began the project their existing website didn't rank in any search engine for any keyword term other than their exact brand name. As is the case with many small … [Read more...]
Choosing The Website Audit That Is Best For YOUR Needs
A website audit is an essential first step toward identifying the issues that may be causing your site to perform poorly in the organic results of search engines like Google, Yahoo! and Bing. You can't know where you're going until you know where you are. But before deciding who will conduct the website audit you should determine what your plans are for resolving whatever problems may be uncovered. The information contained within many a website SEO audit is a confusing mix of technical … [Read more...]
The Jury Is Still Out On Headings…
Back on August 1st I wrote a "just wondering..." post regarding the importance of headings as they relate to on-site SEO efforts today - specifically H1, H2 and H3. I didn't get much expert feedback, so I've decided to implement some real-world testing on an established domain to see if headings have an impact on the ranking of that site's home page. … [Read more...]
Final Results of NOSNIPPET Testing
Well, the results are in. Oilman was absolutely right - as if I ever doubted him for a moment! The NOSNIPPET robots argument was not only preventing Google from generating a random snippet of text to use as the description within the SERPS, it appears to have been preventing a description from showing at all. … [Read more...]
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