Let the rant commence! I know...shocking, right? While the title pretty much sums up my feelings on the issue, with the number of ridiculous link exchange requests I get, I figured it was time I officially out this nonsense as the douchebaggary it is. As any professional link builder will tell you, HOW you request a link is an exercise in the art of persuasion. You are asking for a favor of sorts...initiating a relationship...trying to build a rapport. Like a dude in a bar trying to pick … [Read more...]
Charles Preston’s Verified SEO = Verifiable Failure
A new "service" marketed as Verified SEO has been making waves throughout the SEO/SEM industry today. Though I doubt they are the waves its founder, Charles Preston - a self-described "SEO Expert" - had been hoping for. Claiming to have been a search marketing professional since 1999, Mr. Preston has found his reputation and previous anonymity in industry circles coming under fire from search marketing veterans and douchebaggary outers far & wide. Why, you might ask, would the industry be so … [Read more...]
Search Engine Optimization Jacksonville – Hometown Scams
For the past several years I've provided consulting services specific to search engine optimization through a local website design and marketing company here in Jacksonville. As such, I've heard every SEO horror story you can imagine. Until a few months ago, though, I'd never had the pleasure of having my attention turned to a company providing search engine optimization IN Jacksonville that I would really classify as a scam. All of that changed recently. This company touted their ability to … [Read more...]
Can SEO Audits Help Small Business Websites?
With millions of small businesses and a seemingly endless number of small business websites live on the Internet today, how can you gain a competitive advantage? SEO audits could be the first step toward finding out. If your site isn't performing the way it should, or the way you might like it to, there is a decent chance that it has never been properly optimized to be search engine friendly. An SEO audit can help you develop an effective optimization strategy. Whether you've already hired … [Read more...]
Search Engine Submissions Are A SCAM
I constantly come across advertisements for "SEO companies" (and I use that term loosely) that tout the features and benefits of choosing them for all of your search engine optimization and search marketing needs. Website promotion through search engine submissions is SEO circa 1998. Yet, the marketing materials for these companies inevitably include within their bullet point lists of "features and benefits" submitting your website "to hundreds of search engines...". … [Read more...]
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