Lewis Carroll once said, "If you don't know where you are going, any road will get you there." The same is true for your website. Lacking direction and purpose is one of the most common problems that face small businesses who want an online presence. Countless times I've talked with prospects and I ask them, "What do you hope to achieve with your website?" More often than not, they just stare at me confused. It's almost like they didn't realize they needed to have a purpose. So let me give … [Read more...]