It seems like every time I turn around I'm getting an e-mail, a Facebook friend request, an IM ping, a Twitter @reply or an invitation to connect with someone on a seemingly endless number of social media and networking outlets. Some people reach out their virtual hands very well. Others...not so much. Some are curt and rude. Others are obnoxious or creepy. Let's face it, while connecting with like-minded people and making friends may be among our many motivations to engage in social … [Read more...]
Charles Preston’s Verified SEO = Verifiable Failure
A new "service" marketed as Verified SEO has been making waves throughout the SEO/SEM industry today. Though I doubt they are the waves its founder, Charles Preston - a self-described "SEO Expert" - had been hoping for. Claiming to have been a search marketing professional since 1999, Mr. Preston has found his reputation and previous anonymity in industry circles coming under fire from search marketing veterans and douchebaggary outers far & wide. Why, you might ask, would the industry be so … [Read more...]
When Loyal Customers Feel Wronged
When I published my "Best Buy's Reputation Management Nightmare" post, Darren Slatten (a.k.a. SEO Mofo) left a brief comment about his horrific customer service experience with Best Buy. At that time he offered to share the letter he wrote to Best Buy regarding his experience so I could post it for my readers. Are you kidding? OF COURSE I'd like to post it! So here it is. In all it's level-headed glory...which, for those of you who know Darren, is a bit shocking, to say the least! I admire … [Read more...]
Best Buy's Reputation Management Nightmare
Businesses often tout their commitments to great customer service. Sometimes they succeed in their endeavors and sometimes they fail. Okay, more often than not, they fail...and these days the bigger the business, the more prevalent stories of customer service nightmares seem to be. Think about it. If you sell 100 TVs, it's pretty easy to make those 100 people happy. If you sell 10,000 TVs, chances are someone in that group of 10,000 is going to have an issue of some sort. Maybe the TV … [Read more...]
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