Back on August 1st I wrote a “just wondering…” post regarding the importance of headings as they relate to on-site SEO efforts today – specifically H1, H2 and H3. I didn’t get much expert feedback, so I’ve decided to implement some real-world testing on an established domain to see if headings have an impact on the ranking of that site’s home page.
I officially started this test on 09/24, using Rank Checker to run an initial analysis. Check out the results, should you so desire. At the time the report was run, the site had one <h1> located within the header. All other paragraph headings were <h6> and that had been the case for several weeks prior to beginning the “test”.
After running Rank Checker, I adjusted the headings on the site’s home page to include the <h1> in the header (unchanged), remaining paragraph headings were adjusted to include <h2> and <h3>, rather than <h6> as before. I used CSS to maintain an appropriate font size, style and color within the content of the page. No other changes were made to the page content and/or site structure.
I will be interested to see if headings have any impact on the ranking of the homepage whatsoever. Some still believe that headings have an impact on ranking, but some believe headings to be an antiquated aspect of on-site SEO. Having used an established and indexed domain, as well as a page with content that is relatively static, should ultimately offer some insight as to whether or not headings play into the ranking of a page.
In the meantime, I welcome anyone with similar documented testing on the use of heading tags to share your experiences here! I’d like to get more feedback on this issue, as there appears to be a great deal of confusion and/or disagreement on the potential impact of headings among search marketing experts these days!